A few weeks ago, Rihanna brought fans two new collections from her Fenty x Puma line both for the SS17 and AW17 seasonsRihanna’s journey into fashion is one that seems obvious, especially now since she is so clearly excelling. Some background on how Fenty was born, Rihanna was named as Puma’s creative director back in December 2014 and became an official ambassador for the brand. She introduced her first apparel line for the company Fall of 2016 during New York Fashion Week.
Rihanna has clearly stayed busy with the line and has developed collections for both the SS17 and AW17 seasons. Both collections are true to the artist’s stylistic approach but differ in themes, as one can see from the photos below. Her SS17 collection focuses on classic French elements with a specific nod to Marie-Antoinette while her AW17 collection has a “bad kid” school vibe, with more punk elements.
The SS17 drop is focused around the shoes, which she has dubbed as the “bow collection.” This collection includes satin bow slides, sneakers, a zip sneaker boot and a lace-up stiletto-heeled sneaker; all of which have color options of either pastel pink or olive/army green. Her clothing line plays off of the shoes sticking closely to the pink and green palette incorporating frills and silk.
Inspired by Marie Antoinette, the clothes capture a classic Louis XVI Parisian theme. Rihanna did this through feminine elements and gaudy embellishments. Similar to her spread with CR Fashion Book this past fall, Rihanna (successfully) tapped back into the Marie Antoinette meets street wear vibe. She mixes corsets with lace and silk slips throwing in caps and sweatshirts as sportswear pieces. The color scheme follows the same as the shoes, having a heavy focus on baby pink and army green, but also features taupe, dark nudes, white and lilac.
The AW17 collection that Rihanna dropped differs completely from her SS17 line. Stepping away from lace and frills, her AW17 collection was created around the “bad kid in high school” theme. Featuring preppy plaids mixed in with gothic edginess. With her fall line, Rihanna created fashion drawing from classic cliques in high school. There is something for the preppy crowd, atheleisure for the jocks, and some punk touches for the outcasts. Per usual, Rihanna featured major thigh highs and stuck to a bold palette of color.
In her short time as a designer, Rihanna has excelled in creating three distinct collections in collaboration with Puma (her first being Fall 2016). All of which pull from different inspirations that are significant to the artist. It is a difficult thing to transition across different forms of entertainment, but Riri is killing it and slaying everything she touches.