Puma Fall 2016 Campaign

With Adidas and Yeezy, and Nike having Jordans and a heavy contract with LeBron James, it’s easy to forget about the other popular streets/sportswear company, Puma…

Quick history lesson, Adidas and Puma were pitted as enemies against each other because of their founders; brothers Adi and Rudi Dassler, a feud that didn’t really end until after the brothers had each died. During the 1920s, the brothers had ran together a sports shoe company; but with growing profits, grew tension and the brothers not so diplomatically separated each creating their own brands.¬†After a little bit of research, I found that Puma began to really slip around the 2000s when in 2007 it was voluntarily taken over by PPR. I never really paid a lot of attention to Puma until 2014 though, when they named Rihanna as their global ambassador and Creative Director.

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Now, onto the present with how Puma’s Fall 2016 campaign is keeping up with Yeezy Season and Jordans. I really began to notice a change in their products after Rihanna arrived, which may be bias since I routinely call Rihanna my soulmate and spirit animal, but I digress. Rihanna went on to create her own line with Puma, Fenty X Puma, which for this year is using Naomi Campbell as the model.

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Puma is also enlisting Kylie Jenner, Rae Sremmurd,and YesJulz for the campaign and the results have been dope. Check out some of the photos below.

Kendall Packo Written by:

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