Unless you have been living under a rock for the past year and a half, you have seen the genius campaign “I ___ in my Calvins” for the Calvin Klein brand, which has enlisted a multitude of musicians, models and celebrities alike…
The spring 2016 campaign brought in Kendall Jenner, Justin Beiber, FKA Twigs, Kendrick Lamar, Joey Bada$$, and many more young and iconic memebers of today’s youth. The newest members to join forces in the #mycalvins fall 2016 campaign are hip hop’s own Frank Ocean and Young Thug (as well as Bella Hadid, Tommy Genesis, Margot Robbie, and Zoë Kravitz).
Photographer/filmmaker Tyrone Lebon has been captivating audiences across all mediums for this campaign. Through multimedia advertising (print, digital, and social media); Lebon has grabbed the attention of younger audiences of the brand which encourages sharing through different platforms using the hashtag #mycalvins. The campaign promps anyone who follows the brand to join in and submit their own “I __ in #mycalvins.”
So while Young Thug and Frank Ocean may be doing big things with the #mycalvins campaign, I’ll still be waiting here for Ocean to drop “Boys Don’t Cry.” In the meantime, check out everything going on with the campaign on their site.