Frank Ocean and Young Thug Join #mycalvins Campaign

Unless you have been living under a rock for the past year and a half, you have seen the genius campaign “I ___ in my Calvins” for the Calvin Klein brand, which has enlisted a multitude of musicians, models and celebrities alike…

The spring 2016 campaign brought in Kendall Jenner, Justin Beiber, FKA Twigs, Kendrick Lamar, Joey Bada$$, and many more young and iconic memebers of today’s youth. The newest members to join forces in the #mycalvins fall 2016 campaign are hip hop’s own Frank Ocean and Young Thug (as well as Bella Hadid, Tommy Genesis, Margot Robbie, and Zoë Kravitz).

Photographer/filmmaker Tyrone Lebon has been captivating audiences across all mediums for this campaign. Through multimedia advertising (print, digital, and social media); Lebon has grabbed the attention of younger audiences of the brand which encourages sharing through different platforms using the hashtag #mycalvins. The campaign promps anyone who follows the brand to join in and submit their own “I __ in #mycalvins.”


So while Young Thug and Frank Ocean may be doing big things with the #mycalvins campaign, I’ll still be waiting here for Ocean to drop “Boys Don’t Cry.”  In the meantime, check out everything going on with the campaign on their site.

Kendall Packo Written by:

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